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Wednesday, May 30, 2012



World-class Beef Bowl

The hundred and twelve year-old Yoshinoya, which is renowned for its Beef Bowl one-dish meal (cooked sliced beef on rice) with over a thousand and six hundred branches in Japan, North America and Asian countries, finally relaunched in Bangkok after it had been absent for a decade.

Yoshinoya maybe a newbie to Thailand (even though it had once opened in Bangkok, unsuccessfully); but it has a close tie to the United States. Since 1973, the main ingredient of its renowned Beef Bowl - beef, is sourced from the States. And just like most famous Japanese fast food chains, Yoshinoya also set foot in the US market for almost four decades already. Fans of Yoshinoya may not be aware that the Japanese 'beef bowl specialty restaurant' even has its own college in Los Angeles - the Yoshinoya College, the group's international training center.

Back to Thailand, having waited for a long time, the Yoshinoya has (finally) made its come-back to Bangkok. Though I eat at Yoshinoya quite often (whether it is in Los Angeles, Hong kong, and now in Bangkok) I almost treat her as my breakfast canteen; but, honestly said, its Beef Bowl is not gourmet but it is one of my comfort foods.

Yoshinoya Restaurant 吉野家 ***
4/F The Terminal 21
288 Sukhumvit Road
(corner Sukhumvit Soi 19)

North Klongtoey, Bangkok 10110
Tel.: 02.108.0770
* also at Central Plaza Ladprao, Central Plaza Grand Rama 9, and Central World Plaza

Open daily : 10:30 am - 10 pm
Pay (food only for two): around THB 400


Stella said...

Wow TC, you know a lot of Yoshinoya.
I don't even know they have a College in LA.
Their beef bowl is really delicious and price is good.
It was not successful in Thailand may be due to the quality of beef is different.

in the sea said...

Also my favourite. Correct, not something gourmet, but at least it's a happy comfy food. That's why we need to be versatile and receptive with food.

Tommy Leung said...

Me too. Yummy beef bowl my favourite. I eat this at least once a week.

Stella said...

The food looks better under your camera.
Also the layout of Beef Bowl Restaurant in BKK is ten times better than those in LA, which is just s simple and plain fast food stand rather than the restaurant look in BKK.

Thailand Club said...

in LA, Yoshinoya runs under take-away format, and in Bangkok, it is dine-in.