Wednesday, May 30, 2012
World-class Beef Bowl
The hundred and twelve year-old Yoshinoya, which is renowned for its Beef Bowl one-dish meal (cooked sliced beef on rice) with over a thousand and six hundred branches in Japan, North America and Asian countries, finally relaunched in Bangkok after it had been absent for a decade.
Yoshinoya maybe a newbie to Thailand (even though it had once opened in Bangkok, unsuccessfully); but it has a close tie to the United States. Since 1973, the main ingredient of its renowned Beef Bowl - beef, is sourced from the States. And just like most famous Japanese fast food chains, Yoshinoya also set foot in the US market for almost four decades already. Fans of Yoshinoya may not be aware that the Japanese 'beef bowl specialty restaurant' even has its own college in Los Angeles - the Yoshinoya College, the group's international training center.
Back to Thailand, having waited for a long time, the Yoshinoya has (finally) made its come-back to Bangkok. Though I eat at Yoshinoya quite often (whether it is in Los Angeles, Hong kong, and now in Bangkok) I almost treat her as my breakfast canteen; but, honestly said, its Beef Bowl is not gourmet but it is one of my comfort foods.
Yoshinoya Restaurant 吉野家 ***
4/F The Terminal 21
288 Sukhumvit Road
(corner Sukhumvit Soi 19)
North Klongtoey, Bangkok 10110
* also at Central Plaza Ladprao, Central Plaza Grand Rama 9, and Central World Plaza
Open daily : 10:30 am - 10 pm
Pay (food only for two): around THB 400