447
.World-class Beef BowlThe hundred and twelve year-old Yoshinoya, which is renowned for its Beef Bowl one-dish meal (cooked sliced beef on rice) with over a thousand and six hundred branches in Japan, North America and Asian countries, finally relaunched in Bangkok after it had been absent for a decade.
Yoshinoya maybe a newbie to Thailand (even though it had once opened in Bangkok, unsuccessfully); but it has a close tie to the United States. Since 1973, the main ingredient of its renowned Beef Bowl - beef, is sourced from the States. And just like most famous Japanese fast food chains, Yoshinoya also set foot in the US market for almost four decades already. Fans of Yoshinoya may not be aware that the Japanese 'beef bowl specialty restaurant' even has its own college in Los Angeles - the Yoshinoya College, the group's international training center.
Back to Thailand, having waited for a long time, the Yoshinoya has (finally) made its come-back to Bangkok. Though I eat at Yoshinoya quite often (whether it is in Los Angeles, Hong kong, and now in Bangkok) I almost treat her as my breakfast canteen; but, honestly said, its Beef Bowl is not gourmet but it is one of my comfort foods.

Yoshinoya Restaurant 吉野家 ***
4/F The Terminal 21
288 Sukhumvit Road
(corner Sukhumvit Soi 19)
North Klongtoey, Bangkok 10110
Tel.: 02.108.0770
* also at Central Plaza Ladprao, Central Plaza Grand Rama 9, and Central World Plaza
Open daily : 10:30 am - 10 pm
Pay (food only for two): around THB 400
423
.BBQ bite crossoverThe consume of quality local beef (don't yuck, Thailand has decent beef); not only do we save money from trans-ocean transportation cost and high excise tax for those imported cuts, but we may also help the world to reduce carbon emission. The most tender local beef, reua kokhun ponyangkham, is the original Thai-French bred cattle, first raised in Moo Baan Ponyangkham Village of Sakon Nakhon province, is best known for its tenderness of texture and flavorful taste of the red meat.
Thais are not keen on eating meat in a big chunk (e.g. steak); the common scene where I see locals eating beef are in suki (Thai-Chinese hot pot) restaurants or in jim-joom (Issan hot pot) joints; that's especially for the Issan (northeastern provinces) villagers; slices of beef are the essential ingredients for a pot of a fiery jim-joom feast, and of course the best choice is laid on the kokhun ponyangkham Thai-French beef.



In Bangkok, though there is a handful of jim-joom and barbecue specialty eateries which serve kokhun ponyangkham beef from Sakon Nakhon; the original vendor shall be honored to be Khunthong, whose his father was the one who brought up this Thai-French breed of cattle, at Ponyangkham Village, Sakon Nakhon; that is where the name kokhun ponyangkham beef came from. Today Khunthong's family is the key Thai-French beef supplier to local supermarkets and individuals through its Thai-French specialty butchery; Khunthong himself runs jim-joom and barbecue restaurants under the brand Kokhun Khunthong Ponyangkham Restaurant (nine of them now). There they serve kokhun ponyangkham beef with choices, barbecue or jim-joom, and a wide range of Issan 'must-have' delicacies, such as somtum (spicy shredded raw papaya pok-pok salad) and gai yang (grilled chicken).



Kokhun Khunthong Ponyangkham Restaurant ***
Huaykwang branch:
Ratchada Soi 4
Ratchadapisek Road
Huaykwang, Bangkok 10310
Tel.: 085.056.7330
Kokhun
Open daily : 5 - 11 pm
Pay (food only for two): around THB 500
