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Share a cup. Share a story.
I have read a book when I was 14, 'What They Don't Teach You at Harvard Business School'. I believe that Howard Schultz must have read this book too.
The success of Starbucks does not lay on the food (definitely not on its coffee) alone, but rather on the service. Starbucks is probably the only fast-food category restaurant that comes with good service. Eighty percent of customers are not foodies, but all of them are discerning consumers. Starbucks has very strong marketing strategy and impeccable customer service to all. They share with customers "what we want" instead of what the company "push you to have" like some other brands do.
A greeting card from Starbucks has being sent to me on my birthday's month, every year. I have no idea where did they obtain my address from, as I have never disclosed my mailing address to them. (A little surprise!) For hotels and restaurants, through membership, keep sending promotional materials to me, which is their main purpose of course. In contrast, Starbucks, never sent me any junk (promotional) mail. Just cards and gift vouchers. This is an impeccable marketing job.
I don't go to Starbucks for beverage and food, but comfort drink and soul food. Shared and connected, so to enjoy. That's a lifestyle.
Starbucks Coffee ***
39/1 Soi Langsuan
Ploenchit Road
Lumpini, Bangkok 10330
Tel.: 02.684.1524
.. and at major shopping centers
or around the corner of your house
Starbucks Thailand
Open daily : 10 am - 10 pm
Pay (a treat for two): around THB 350
25 comments:
Let us guess again? Really have no idea what restaurant will you write.
Maybe Burger King?
Equivalent to McDonald's?! What about DQ Grill?
Around every corner? Is that Starbucks?
Oh Starbucks! No surprise. It is good. Better if Starbucks also serve fish burger!
I guess it's Starbucks.
okay u guys hv good imagination! but really which one .. hehe stay tuned
Yes TC and SEA,
If this brand is well known to me then must be Starbucks.
Hi Fish Burger,
You really deserved your name as you are so into fish fish fish.
:)
@Stella: TC didn't say it is well known to u bor :-)
Let me create more confusions again hehe... It can be Auntie's Anne, S&P, Au Bon Pan (sorry for the incorrect spelling), Milk Plus, lots more to name.
maybe Dunkin Donuts!! hahaha
Har, not well known to me? Then I cannot tell.
My guess is still Starbucks. Don't try to confuse me to guess something else dear TC.:)
I think it is Starbucks. TC "official" meeting point.
It must be 7-Eleven. Around every corner!
Tommy,
Just look at the heading on top and the small label at bottom then for sure it is not 7-Eleven la.
Stella, you are getting good to catch the word of the post. :) This lamp is very explicit on the answer.
The lamp looks very familiar. I guess it is Starbucks. p'TC when will you tell us na?
yes, it is Starbucks. of course!
Yes SEA, I learn from you and TC how to do fact finding by reading the words carefully. As I saw the word "roast" in the heading so I connected to roasted coffee(as for sure not roast duck or roast pig here).
Yes TC, you are right on all your comments on Starbucks. Starbucks is selling service, feeling, warmth and cozy environment as major products. And coffee is only the by product.
People spend $5US for the good feeling, warm atmosphere, nice service, and its generosity overall. For example, when I buy a medium coffee asking to be put in a big cup, they always still fill up that big size cup in full while charging me the price for the medium.
However, they don't send birthday card to me. Maybe I only go there once a week and that is why.
They are still super. Starbucks is my MO in coffee.
:)
This Starbucks looks very familiar. I think I have been here.
Is this in Thonglor?
@Stella: yes Starbucks in pic shall be familiar to you, but it is not on Soi Thonglor, but Soi Langsuan
That reminds me why I stay with the same cell. phone co. in HK. They have done the same and even when I had a higher subscription plan, they sent me a voucher for a 2lb Cova birthday cake. This is what we call "heart warming 窩心".
Thank you TC for the correction.
Now I remember it is in Langsuan, the place close to Central World and the bomb at New Year Eve.
Haven't see any food photo in Starbucks?
@Anonymous 1408: do u really need some (pics) shown here, i think everyone in our modern world r familiar with Starbucks coffee looks like as well as her snacks
No need for any Starbucks photos.
I can all the drink and limited food snacks in my head.
Starbucks it not selling any special food; it is selling warm service and cozy resting place.
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