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Sunday, November 07, 2010

Starbucks


271
.

Share a cup. Share a story.

I have read a book when I was 14, 'What They Don't Teach You at Harvard Business School'. I believe that Howard Schultz must have read this book too.

The success of Starbucks does not lay on the food (definitely not on its coffee) alone, but rather on the service.
Starbucks is probably the only fast-food category restaurant that comes with good service. Eighty percent of customers are not foodies, but all of them are discerning consumers. Starbucks has very strong marketing strategy and impeccable customer service to all. They share with customers "what we want" instead of what the company "push you to have" like some other brands do.

A greeting card from Starbucks has being sent to me on my birthday's month, every year. I have no idea where did they obtain my address from, as I have never disclosed my mailing address to them. (A little surprise!) For hotels and restaurants, through membership, keep sending promotional materials to me, which is their main purpose of course. In contrast, Starbucks, never sent me any junk (promotional) mail. Just cards and gift vouchers. This is an impeccable marketing job.

I don't go to Starbucks for beverage and food, but comfort drink and soul food. Shared and connected, so to enjoy. That's a lifestyle.

Starbucks Coffee ***
39/1 Soi Langsuan
Ploenchit Road
Lumpini, Bangkok 10330
Tel.: 02.684.1524
.. and at major shopping centers
or around the corner of your house
Starbucks Thailand

Open daily : 10 am - 10 pm
Pay (a treat for two): around THB 350

25 comments:

Anonymous said...

Let us guess again? Really have no idea what restaurant will you write.

Maybe Burger King?

William said...

Equivalent to McDonald's?! What about DQ Grill?

Stella said...

Around every corner? Is that Starbucks?

Fillet-O Fish said...

Oh Starbucks! No surprise. It is good. Better if Starbucks also serve fish burger!

in the sea said...

I guess it's Starbucks.

Thailand Club said...

okay u guys hv good imagination! but really which one .. hehe stay tuned

Stella said...

Yes TC and SEA,
If this brand is well known to me then must be Starbucks.

Hi Fish Burger,
You really deserved your name as you are so into fish fish fish.
:)

Mickey Mouse said...

@Stella: TC didn't say it is well known to u bor :-)

in the sea said...

Let me create more confusions again hehe... It can be Auntie's Anne, S&P, Au Bon Pan (sorry for the incorrect spelling), Milk Plus, lots more to name.

Thailand Club said...

maybe Dunkin Donuts!! hahaha

Stella said...

Har, not well known to me? Then I cannot tell.
My guess is still Starbucks. Don't try to confuse me to guess something else dear TC.:)

Anonymous said...

I think it is Starbucks. TC "official" meeting point.

Tommy Leung said...

It must be 7-Eleven. Around every corner!

Stella said...

Tommy,
Just look at the heading on top and the small label at bottom then for sure it is not 7-Eleven la.

in the sea said...

Stella, you are getting good to catch the word of the post. :) This lamp is very explicit on the answer.

Yai said...

The lamp looks very familiar. I guess it is Starbucks. p'TC when will you tell us na?

Thailand Club said...

yes, it is Starbucks. of course!

Stella said...

Yes SEA, I learn from you and TC how to do fact finding by reading the words carefully. As I saw the word "roast" in the heading so I connected to roasted coffee(as for sure not roast duck or roast pig here).
Yes TC, you are right on all your comments on Starbucks. Starbucks is selling service, feeling, warmth and cozy environment as major products. And coffee is only the by product.
People spend $5US for the good feeling, warm atmosphere, nice service, and its generosity overall. For example, when I buy a medium coffee asking to be put in a big cup, they always still fill up that big size cup in full while charging me the price for the medium.
However, they don't send birthday card to me. Maybe I only go there once a week and that is why.
They are still super. Starbucks is my MO in coffee.
:)

Stella said...

This Starbucks looks very familiar. I think I have been here.
Is this in Thonglor?

Thailand Club said...

@Stella: yes Starbucks in pic shall be familiar to you, but it is not on Soi Thonglor, but Soi Langsuan

in the sea said...

That reminds me why I stay with the same cell. phone co. in HK. They have done the same and even when I had a higher subscription plan, they sent me a voucher for a 2lb Cova birthday cake. This is what we call "heart warming 窩心".

Stella said...

Thank you TC for the correction.
Now I remember it is in Langsuan, the place close to Central World and the bomb at New Year Eve.

Anonymous said...

Haven't see any food photo in Starbucks?

Thailand Club said...

@Anonymous 1408: do u really need some (pics) shown here, i think everyone in our modern world r familiar with Starbucks coffee looks like as well as her snacks

Stella said...

No need for any Starbucks photos.
I can all the drink and limited food snacks in my head.
Starbucks it not selling any special food; it is selling warm service and cozy resting place.